Fun, Expressive, & Accessible

Born in reaction to an overpriced and overly serious eye wear market, we believe eye wear should be fun, expressive, and accessible—without compromising on quality & heavy markup.

What started as a wild thought is now a serious mission to shake up the eye wear game.

No overpriced hype. Just good vibes, great vision, and planet-friendly style.

A name you’ll remember, quality you’ll trust.

Our glasses are made in the heart of India, but at a price that makes sense.

Making Waves

We started as a small crew with a big dream, and now our team of 7 (and growing) is making waves from the heart of India. Whether you’re a first-time buyer or a loyal SIYU fan, we appreciate you more than you know!

Join Us

Join us in seeing the world differently—because the simplest things, like seeing and protecting, matter the most.